Quick Peek:
Looking to create a well-balanced content strategy that engages your audience and humanizes your brand? Try the 5-3-2 rule in marketing. Out of every 10 pieces of content shared, five should be from others, three should be from your business or yourself (but not a sales pitch), and two should be personal, non-work-related content. Sharing content from others, creating valuable content, and sharing personal content can help build relationships and establish thought leadership. Remember, the key to success is providing value and building relationships, not just promoting your own content.
What is the 5 3 2 Rule in Marketing?
As a business owner or marketer, you may have heard of the 5 3 2 rule in marketing. This rule is a simple guideline to help you create a well-balanced content strategy that engages your audience and humanizes your brand. The rule suggests that out of every 10 pieces of content you share, 5 should be from others, 3 should be from you, and 2 should be personal, non-work related content that helps humanize your brand.
5 Should Be Content From Others
Sharing content from others is a great way to provide value to your audience and show that you are not just promoting your own content. This can include sharing articles, blog posts, videos, or social media posts from other thought leaders or industry experts in your niche. By sharing content from others, you can also build relationships with other businesses and influencers in your industry.
3 Should Be Content From You
While sharing content from others is important, you also need to create your own content to establish yourself as a thought leader in your industry. This can include blog posts, videos, infographics, or social media posts that provide valuable information or insights to your audience. However, it’s important to remember that your content should not be a sales pitch. Instead, focus on providing value and building relationships with your audience.
2 Should Be Personal, Non-Work Related Content
Sharing personal, non-work related content is a great way to humanize your brand and connect with your audience on a more personal level. This can include sharing photos of your team, behind-the-scenes glimpses of your office or workspace, or even personal stories or anecdotes. By sharing personal content, you can build trust and loyalty with your audience, and show that there are real people behind your brand.
In Conclusion
In conclusion, the 5 3 2 rule in marketing is a simple guideline that can help you create a well-balanced content strategy that engages your audience and humanizes your brand. By sharing content from others, creating your own valuable content, and sharing personal, non-work related content, you can build relationships with your audience and establish yourself as a thought leader in your industry. Remember, the key to success is providing value and building relationships, not just promoting your own content.
References for What is the 5 3 2 rule marketing?
- The 5-3-2 Rule for Social Media
- The 5-3-2 Rule of Social Media Content Marketing
- The 5-3-2 Rule for Social Media Success
- 5-3-2 Rule of Social Media Marketing: What It Is and How to Use It
- The 5-3-2 Rule of Social Media Posting: What It Is and How to Use It [Infographic]
A video on this subject that might interest you:
#532rule #marketingtips #smallbusinessmarketing #socialmediamarketing #contentmarketing
TO READ THIS LATER, SAVE THIS IMAGE ON YOUR PINTEREST:
