Looking to create a brand name? There are seven types to choose from, each with its own benefits and drawbacks. Descriptive names spell out what your company does, while evocative names create an emotional connection with customers. Invented names are made up, while lexical names use real words in a creative way. Acronymic names shorten longer names, while geographical names use a location. Finally, founder names use the name of the company’s founder. Choose wisely!
What are the 7 Types of Brand Names?
When it comes to creating a brand, one of the most important decisions you’ll make is choosing a name. Your brand name is the foundation of your company’s identity, and it can have a significant impact on your success. There are seven types of brand names that you can choose from, each with its own set of advantages and disadvantages.
Descriptive Brand Names
Descriptive brand names are those that explicitly convey the product or service offered by a company. These names are straightforward and easy to understand, making them a popular choice for businesses that want to quickly communicate what they do. Examples of descriptive brand names include General Electric, Burger King, and PayPal.
Evocative Brand Names
Evocative brand names are those that evoke a feeling or emotion in the consumer. These names are often more abstract and creative than descriptive names, and they can be very effective at building a strong emotional connection with customers. Examples of evocative brand names include Nike, Apple, and Coca-Cola.
Invented Brand Names
Invented brand names are those that are completely made up. These names are often unique and memorable, making them a good choice for companies that want to stand out from the competition. Examples of invented brand names include Kodak, Xerox, and Google.
Lexical Brand Names
Lexical brand names are those that use real words in a creative way. These names can be descriptive or evocative, but they always use a word that has a clear meaning. Examples of lexical brand names include Instagram, Snapchat, and LinkedIn.
Acronymic Brand Names
Acronymic brand names are those that use the initials of a longer name to create a shorter, more memorable name. These names are often used by companies that have long or complicated names. Examples of acronymic brand names include IBM, UPS, and KFC.
Geographical Brand Names
Geographical brand names are those that use a location in the name. These names can be effective at communicating a sense of place or local pride, but they can also be limiting if the company wants to expand beyond its local area. Examples of geographical brand names include New York Life, American Airlines, and Swiss Army.
Founder Brand Names
Founder brand names are those that use the name of the company’s founder in the name. These names can be effective at building trust and credibility, especially if the founder is well-known or respected in the industry. Examples of founder brand names include Ford, McDonald’s, and Disney.
Choosing a brand name is a critical decision that can have a significant impact on your company’s success. There are seven types of brand names to choose from, each with its own set of advantages and disadvantages. Whether you choose a descriptive, evocative, invented, lexical, acronymic, geographical, or founder brand name, make sure it aligns with your company’s values and goals. A strong brand name can help you stand out from the competition, build trust with customers, and ultimately, drive business success.
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