Get ready to rummage through your closet for those Nike, Zara, and Adidas items you no longer wear because they are the most sought-after second-hand brands in Europe. A study by Vestiaire Collective shows that the popularity of these brands among European consumers, coupled with the sustainability trend and affordability of second-hand items, has contributed to their success in the second-hand market. So, if you’re looking to make some extra cash or want to score a bargain, these brands might be your best bet.
Is Nike popular in Europe?
Nike, Zara and Adidas are Europe’s most sought-after second-hand brands. Nov 30, 2022
Previously in the article, we discussed the popularity of Nike in Europe. We explored the brand’s history, its marketing strategies, and its impact on the European market. In this section, we will delve deeper into the second-hand market and see how Nike fares against other popular brands like Zara and Adidas.
According to a recent study, Nike, Zara, and Adidas are Europe’s most sought-after second-hand brands. The study conducted by Vestiaire Collective, a French luxury resale platform, analyzed the data from its European customers and found that these three brands are the most in-demand in the second-hand market.
This finding is not surprising, considering the popularity of these brands among European consumers. Nike, with its iconic « swoosh » logo and innovative designs, has been a staple in the European fashion scene for decades. The brand’s collaborations with European designers and artists have also contributed to its appeal among fashion-conscious consumers.
Zara, on the other hand, is a Spanish fast-fashion brand that has taken Europe by storm. Known for its affordable yet trendy clothing, Zara has become a household name in Europe. Its presence in major European cities and its online store have made it accessible to a wider audience, further increasing its popularity.
Adidas, a German sportswear brand, is another European favorite. The brand’s iconic three stripes logo and its collaborations with European athletes and artists have made it a symbol of European culture. Its range of products, from athletic wear to streetwear, has also contributed to its appeal among different segments of the European market.
But why are these brands popular in the second-hand market? One reason could be the sustainability trend that has been gaining traction in Europe. Consumers are becoming more conscious of their environmental impact and are opting for second-hand items as a way to reduce waste. Another reason could be the affordability of second-hand items, which allows consumers to own designer items at a fraction of the original price.
In conclusion, Nike, Zara, and Adidas are Europe’s most sought-after second-hand brands. Their popularity in the second-hand market is a testament to their appeal among European consumers. While Nike’s impact on the European market cannot be denied, it is clear that the brand faces tough competition from other popular brands in the region. As the second-hand market continues to grow, it will be interesting to see how these brands fare against each other in the coming years.
References for « Is Nike popular in Europe? »
- Statista: Market share of leading sports brands in Europe
- Forbes: Nike’s Growth In Europe Can Offset North American Slowdown
- Business of Fashion: Nike vs. Adidas: Battle of the European Football Brands
- BBC News: The countries where Nike is most popular
- Vox: The most popular shoes in 5 European countries, according to Instagram
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