Does Nike own Jordan?

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By Nick

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Get ready to jump higher and run faster with Air Jordan, a subsidiary of Nike, Inc. that produces basketball shoes and athletic apparel. Since its creation in 1984, Air Jordan has maintained its unique identity and innovative products by operating as a separate entity within Nike. With its own team of designers, marketers, and athletes, Air Jordan caters to the needs of basketball players and fans alike. Nike owns the Air Jordan brand and all of its intellectual property, including trademarks, patents, and designs.

Previously in the article, we discussed the history of Air Jordan and how it became a household name in the world of basketball shoes and athletic apparel. But one question that still lingers in the minds of many is: Does Nike own Jordan?

To answer this question, we need to take a closer look at the relationship between Nike and Air Jordan. Air Jordan is actually a subsidiary of Nike, Inc. It was created in 1984 when Nike signed a deal with Michael Jordan, who was then a rookie in the NBA. The deal was a game-changer for both Nike and Jordan, as it paved the way for the creation of the Air Jordan line of shoes and apparel.

Since then, Nike has been the parent company of Air Jordan. However, the Air Jordan brand operates as a separate entity within Nike, with its own team of designers, marketers, and athletes. This allows Air Jordan to maintain its unique identity and continue to produce innovative products that cater to the needs of basketball players and fans alike.

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In terms of ownership, Nike owns the Air Jordan brand and all of its intellectual property, including trademarks, patents, and designs. This means that any profits generated by Air Jordan ultimately go to Nike. However, Nike allows Air Jordan to operate autonomously and make its own decisions when it comes to product development, marketing, and distribution.

So, to sum it up: Yes, Nike does own Air Jordan, but Air Jordan operates as a separate entity within Nike. This allows Air Jordan to maintain its brand identity and continue to produce high-quality products that resonate with its target audience.

In conclusion, Air Jordan is a subsidiary of Nike, Inc. and operates as a separate entity within the company. While Nike owns the Air Jordan brand, Air Jordan has its own team and operates autonomously when it comes to product development, marketing, and distribution. The partnership between Nike and Air Jordan has been a successful one, and it has allowed both brands to thrive in the competitive world of athletic apparel.

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